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Virtual Tours are an amazing medium. I am particularly pleased with the virtual tour technology I selected in early 2017 because it helps me provide really engaging content that is:

  • self guided : meaning the customer can see what they want easily, and avoid things that aren’t as important to them
  • facilitate high value views: I sit with my clients to understand what they are trying to achieve and then plan a set of high value views that will tell their story well. This was a major selection criteria for my Virtual Tour offering, as I believe it beats a grid approach (which is more time-intensive and shows some low value views) hands down
  • engaging: because the customer is actively exploring the tour, there is a degree of psychological buy-in above automated tours, increasing the chance of a sale
A front menu can be built, giving starting points and explaining symbols
A front menu can be built, giving starting points and explaining symbols
An external view can be the default starting point, and lets the customer 'walk in' to the property, giving them a sense of engagement or even ownership
An external view can be the default starting point, and lets the customer ‘walk in’ to the property, giving them a sense of engagement or even ownership
Once inside, the customer navigates using the arrows, views (eye symbol) and other icons.
Once inside, the customer navigates using the arrows, views (eye symbol) and other icons.
 

SAMPLE Virtual Tour: Seymours on Lydiard, Ballarat

photography and virtual tour creation by Steve Barnes Photography, 2017

 

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